A start-up company approached me to come up with a new brand so that they can expand their current store to include e-cigarettes and vapes which will grow to have an online presence. The brand includes logo, flyers, business cards and colour palette.
Developed multiple responsive emails for Toyota over numerous campaigns such as C-HR Limited Edition, Toyota Hybrid, New Yaris MC and eSign Confirmation. These are dynamic emails which are built for marketing automation systems.
Keep your business in your pocket and manage it wherever you are with the KashFlow Go mobile app. Perfect for sole traders and small business owners, you can send quotes and invoices on the go and get a financial overview of your business without being tied to a desk. KashFlow Go is a mobile app which compliments the web based KashFlow software.
A campaign of emails, landing pages and tools that elevated conversations to be a strateic and issue-led accelerating the sales process. This campaign got entered into the ITSMA Awards for Sales Enablement Best Practice.
A campaign to generate a market for FireEye. An ‘always on’ demand programme educating the SMB buyer about cyber threats. Within eight weeks, 25% of targeted revenue was delivered.
Securing new customers for Intel Security. An integrated campaign accelerating SMB prospects through the buying journey. The resulting unique click-to-open rate was an astounding 39.8%.
The zero fluff route to results for VMware. Integrated global demand generation campaign, built around testimonial-style take-outs creating a compelling new narrative for the brand. Executed in over 100 countries worldwide, in 20 languages for 3 years. Generated over $200m in pipeline in EMEA alone.
Transforming brand resonance for Peer 1 Hosting. A powerfully integrated demand generation campaign. Able to flex across products and services while building a unique presence in a crowded marketplace.
This simple online quiz asks users to answer x questions about how they manage their virtualized and cloud-based infrastructure. At the end of the x questions, and according to the answers provided, the user will see a short description of their current status, plus advice on where they have scope to improve, and a final concluding statement on a recommended next step.
Launching a unique new debate series. The first in a series of global debate events that was held in the iconic Bloomberg office in San Francisco in February 2015. It brought thought leaders from vendor and client side together around the hot topic of Predictive Analytics. There were over 100 attendees. Next events planned for New York and London.